In the traditional world of outbound marketing, branding is typically accomplished through advertising on TV, in print, direct mail or any number of advertising venues of which we are all familiar.   But how do you digitally brand your company – in the growing world of inbound marketing?

Here are the top 5 tools to effective Digital Branding

1. Website – The days of simple brochure websites are long-since over.  Your website should be a living, breathing, brand-building salesperson that spends 24/7/365 building relationships, arousing emotions and generating leads for you.  Make sure your site graphically represents your brand, conveys your message and personality, provides easy access to learn more, has a way to capture visitors’ contact information and integrates a blog.  Because next…
2. Blog – Nothing has the potential to disseminate your digital brand more effectively than blogging.  It provides a digital platform to express your (or you company’s) message, expertise and style.  It is easily shared, keeps your website fresh and is among the top ways to improve your search engine results.  This brings us to number three…
3. SEO – As long as people use search engines to find what they looking for, Search Engine Optimization is a must in digital branding.  Showing up high enough in searches can be the difference between landing a client or not.  Effective SEO is a process – and not an inexpensive one.  There are static elements such as site structure, architecture and coding that need to be addressed, and there are ongoing, dynamic aspects including content development, backlinking and updating.  As with any aspect of your business, your input is required – successful optimization cannot be achieved in a vacuum – you need to be involved.
4. Social Media – Social media is 2013’s version of the referrals we all grew up relying upon for new business; it just uses the computer as a conduit.  And with all the various sites, your brand can spread like wildfire!  Remember, the more places you are (online), the more likely you will be found by potential clients.
5. Mobile – I’ll make this short and sweet.  If you’re not on a mobile device – an app, a mobile-compatible website or mapping programs you are already behind.  You customers are going mobile; so should you.

The Kitchen & Bath Channel consists of a consumer-focused website, highlighted with design blogs, project inspiration from Spotlight Members and our proprietary directory where members can be located through more than a dozen different search criteria.

But the greatest asset to the Spotlight member is the “profile page” that is automatically generated upon membership.  When completed, this page acts as a secondary (or for some members, the only) website for your business.   It is fully indexed and searchable by Google, often getting better position in search engine result pages than our members’ primary sites.  This one-page website contains a company description, links to your website (creating a backlink – very valuable to your SEO efforts), blog postings, social media sites, as well as project photos and videos.  It is not uncommon for these profile pages to receive over a hundred visits in a month.

In addition to the app and the website, the Kitchen & Bath Channel maintains active social media sites –

• Facebook: https://www.facebook.com/KitchenAndBathChannel
• Twitter: https://twitter.com/KitchenBathChan
• YouTube: Whether you attended KBIS in New Orleans or not, take a look at the show through the lens of the Kitchen & Bath Channel.   http://www.youtube.com/user/KitchenBathChannel
• LinkedIn: http://www.linkedin.com/company/the-kitchen-&-bath-channel
• Pinterest: http://pinterest.com/kitchenbathchan

We invite you (and your connections)  to visit and join, like, subscribe or follow us on all!  Our Spotlight members are promoted on our social media sites, increasing their online exposure and presence exponentially…

The Kitchen & Bath Channel’s goal is to help link the homeowner with kitchen & bath professionals through online, social and mobile technologies and tactics. We want to make it easier for your customer to be able to say “I found you online or my mobile device”.   With an over 95% renewal rate among our members, some of which are embarking on year three with us, the Kitchen & Bath Channel is quickly becoming the industry’s leading source of online traffic and leads.  To become a member visit http://www.kitchenbathchannel.com/join or give me call (919-932-4600) to have your questions answered and discuss the benefits.

By the numbers:

• The app is used an average of 175 times each day
• The website gets over 10,000 pageviews each month
• The website generates an 8% response rate from those who are actively looking for a professional
• So far this year Spotlight Members’ Profile pages average over 825 visits each month; 20 individual member’s pages had over 40 visits
• Our Facebook page reaches over 183,000 people
• Our [close to] 1000 Pinterest followers drive over 28% of our web traffic
• Twitter followers increase by 5% month over month
• YouTube averages over 1500 video views each month – also growing by 5% each month

Can you use additional visitors finding your company online?  Can you even be found on a smartphone?  The numbers tell the story of how the Kitchen & Bath Channel is making an impact online, on mobile devices and on social networking sites for its Spotlight Members – and as the numbers increase, so will the price of membership.  Lock in today at only $400/year or $40/month ($480/year).

We ran into an interesting moment of confusion recently.

We received a call from a client who said her drawers were not closing properly.  She had purchased a premium product of ours and I knew the company produced extremely high quality drawers and worked with some of the highest quality guides on the market.

I personally performed a site visit to assess the issue and could not find a single drawer with an issue!  Baffled, I inquired what my client had experienced.  She opened a drawer (to the full limit of the guides) and pushed slightly to close and stated “they don’t self-close”.  To my chagrin, she had heard our industry (including me!) talk about “soft-closing drawers” and heard it quite differently!

In my client’s defense, we (the industry) have, for years, supplied a drawer guide we referred to as “self-closing”.  There was a taper built into the last few inches of the guide that in fact could “self-close” the drawer as long as the point of taper had been reached.  It also would keep a drawer closed if it was slammed and the “bounce” point was reached.

When the industry began offering the soft close guides we failed to realize some consumers may not distinguish the difference.  To my knowledge no one currently offers a true “self-closing drawer” and it’s important for us to make certain we understand the potential confusion and clarify any misunderstandings.

Are you looking to make your kitchen a more entertaining space for you and your guests?  There are many themes out there to help you design your kitchen but I’m sure you’re most interested in the elements that will make your kitchen a trendy hangout.  So intrigue your guests with these top 5 ways to design an entertaining kitchen.

LIGHTEN IT UP

Lighting makes a world of a difference when it comes to designing a kitchen.  So be imaginative when illuminating your kitchen.  Showcase your workspaces and focus on creating an ambience by lighting your task areas as well as using decorative lights.

If you’re going for a gourmet kitchen look, pendant lights and track lighting are wise choices.  For example, single track lighting over your island or counter adds a classy touch.  The lighting alone has the power to add artistic appeal to your kitchen, so even hand-painted wall lamps or small chandeliers are worth your investment.

You also might consider under-cabinet lighting or long-lasting LEDs for your floating shelves.  For high-ceilings, use cable or monorail lighting.  The idea is to get creative with lighting but also achieve a practical design.  Whatever you do, make sure not to over-light your kitchen.

PAINT THE WALLS

A kitchen is often the most utilised space in the house – so why not thrown in some colour? The colour palettes are endless but it’s definitely the best canvas in the house to make a bold statement or comment on your personality.

Combine colours, create contrasts and incorporate an accent or feature wall.  This might include painting one wall a striking colour or using a nice wall paper or pattern (i.e. a suede wall or damask print).  Imprinting tools, fresco wallpaper and embossing skins can be used to stain, stamp or add texture to your walls.

Splash on the colour and experiment with steam-proof paints like energetic, eye-catching hues of yellow, apple-green, cobalt blue or accents of fuchsia.  These are trendy colour schemes for the spring season.  Remember, the darker you go, the smaller your kitchen will look.  If you like cosy spaces go for the warmer tones like burnt orange, deep red or sage-green with hints of ivory.  If you want to lighten it up use softer tones (corals, pastels, whites and steels).

INSTALL A NEW DOOR

Add character to your kitchen with a new door that can fit into your contemporary or traditional kitchen.

French windows provide ease of access to an adjacent room or garden.  The natural light let in through French windows brightens up the area, making your kitchen look bigger and they’re ideal for opening up the space if you’re having a barbeque or garden tea party.

You can even add a pop of colour with painted doors to liven up your pantry, alongside a colourful backsplash.

MOUNT A SHOW OFF PIECE

Here’s your chance to be a show-off and create a focal point by highlighting a unique feature.  Call attention to your oven, stovetop, washer or beverage bar.  Check out the range of kitchen appliances available from Wickes (UK-based) and make a stylish statement with a purple-cranberry dual cooker or a sleek black wine cooler.

Or, if you’ve camouflaged the big things like the refrigerator, you’ll have more room to show-off a specialty piece – a wall hanging or mirror. Hang a painting to make it look more like an art gallery.  Some people like mounting a flat-screen TV on the wall for audio visual entertainment.

If you want to go down the more practical route, accessorize your kitchen with a new colourful set of salt and pepper shakers, a vibrant toaster or a table cloth with a trendy pattern for a pop of colour. Or just add a funky mosaic backsplash, using tile decals.

CREATE SPACE

Use your space wisely.  Hide or build-in your appliances into the walls. Wood floors are a good idea to give it a contemporary look and create space (also easy to clean).  You can build an island or a 2-4 person breakfast bar so you don’t need to accommodate a breakfast table.  Incorporating an island helps save additional space and adds more storage space on either side.

Create counter space by keeping décor minimal.  If you’re struggling with a galley kitchen, make sure to steer clear of storage wall units and go with open plan shelving instead.  To give it a master chef studio kitchen feel, suspend your pots and pans, and add pot racks for storage, rather than investing in expensive cabinetry.

ARRANGE UNIQUE SEATING

Mix up the seating arrangement – upholstered chairs, all-wooden seats, or lounge furniture.  Alternate seating cushion colours, or for a bold look, use seating that is not a matching set.  This adds character to your kitchen and makes it more like a café lounge instead of a traditional kitchen.

For most people, the bathroom is the one room in the home where extra room to store essential items and toiletries would be a bonus. Yet tight bathroom storage space doesn’t have to equate to a cluttered and overflowing room. Here are some nifty storage solutions that are practical, functional and could work well in your bathroom.

Storage baskets

Countless bottles and toiletries can soon mount up in a bathroom, so keeping them tidy and organised is key to creating extra space in your bathroom. The number of storage options for keeping these items all together is limitless. Choose something unusual such as a wire container originally used for storing fruit. Even vegetable or pan racks or tiers can be adapted to create vital storage containers for the bathroom.

Hooks

Wall hooks are simple yet effective to ensure towels and bathrobes are neatly hung up and not casually left on the floor or slung over radiators. Put a hook up for each family member, so they have their own dedicated space for hanging essential items.

Shelving

With limited space in your bathroom, it makes sense to try and capitalise on any wall space that you’ve got. Add shelving to your walls and you’ve instantly got some storage space at your disposal. You can use the shelves to stack your towels or store pretty, wicker baskets filled with bathroom paraphernalia.

Bath toys

If you have young children then you’ll know that the sides of your bath are usually full of an assortment of bath toys. If rubber ducks are starting to take over, then consider getting a good-sized storage vessel such as a trug to tidy them away in. Trugs are traditionally used for gardening purposes, but because they come in different sizes and colours, they make versatile containers for around the home.

Cutlery container

Most kitchens have a container used to store cutlery in a drawer, and whilst they’re useful for the kitchen, they could be handy in a bathroom, too. If you have small items, such as toothpicks, floss, cotton buds, nail varnish, spare toothbrushes, etc, then consider using a cutlery container to keep these small items tidy, inside a bathroom drawer.

Toothbrush holder

You can create extra surface space if you store your toothbrushes and toothpaste away in a convenient holder. You don’t necessarily have to buy one from a homes store; any suitable vessel will do. Glass jars, pots or old mugs can be transformed into bathroom storage facilities at no extra cost.

Make use of corners

Try to visualize how you can make the most of every spare inch of space in your bathroom. As well as walls, consider making use of the corners. Corner cabinets come in very handy for storing items such as medicines and toiletries that you want to keep out of reach of small hands.

Underneath space

Make the most of the space underneath areas such as your sink. This could be turned into a vital storage area, so see if you can build drawers or cabinets around your sink, or if money allows, consider upgrading your sink to one which already has built-in drawers.

Linen basket

Linen baskets can take up quite a bit of bathroom space, so consider if there is anywhere else you could place this, such as an upstairs landing. If you do have your linen basket in the bathroom, then choose one that fits in well around your bathroom furniture and features. Opt for one with height rather than width, so it takes up less horizontal space, and use one that folds down when not in use.

Door space

Don’t neglect the inside of your bathroom door; this can make great storage space. As well as being used to hang hooks from, consider hanging up a long storage container (such as that used traditionally for storing shoes) on the bathroom door for storing lightweight bathroom items in different pockets.

This article was written by A. Elliott for Bingham Self Storage Nottingham, providers of a top range of secure storage.

As we head to New Orleans for KBIS 2013 (Booth 4001), let’s take a look at real numbers and statistics and imagine how - for only $400 a year – you can benefit from becoming part of the Kitchen & Bath Channel.

The Website:

Launched just over a year ago, the website is a consumer destination for information and ideas – with content provided by our Spotlight Members.  We accept blog postings, images, videos, articles and more to help you market and promote yourselves through our on-going social media marketing and promotional efforts.

With your  Spotlight Membership you get a Profile page on the website, which is a landing page (a mini website) providing:

• another place to be found online – when your customers say “I found you online”
• SEO Support – your Profile page is indexed and found by Google (Bing & Yahoo) Searches and it provides a valuable backlink to your website that Google uses in search results algorithms
• Space for a company description highlighting your expertise and services
• Logo placement
• Link to your website
• Link to your Facebook page
• Link to your Twitter account
• Link to your Blog postings
• Photographs, with zoom capabilities on your featured photo
• Videos
• Link to Google Maps for door to door directions

Click this link for an example of of the profile

Statistically the Website is gaining traction daily

• Over 10,000 visitors per month
• Generates 5-7 consumer leads per week from downloads of our consumer guide
• Over 100 Spotlight Professionals’ Profiles are viewed each week
• 25+ click-throughs from Profile pages to Spotlight Professionals’ websites each month

The Directory:

Our directory is based on a proprietary search engine that allows consumers to find our Spotlight Professionals in over a dozen ways.  If you are not part of the directory, we are happy to add you as a free listing.  However, if your intent is to “see if it works” before purchasing a subscription; it won’t!  Guaranteed.  With over 15,000 professionals listed, our efforts are geared toward driving business to our Spotlight Members.  Therefore, in response to numerous requests, a truer “see if it works” test can be accomplished by subscribing monthly for a small monthly fee of only $40.

Click here for more information.

The App:

• The app is used on average 175 times each day
• Over 8,000 have been downloaded from all 50 states
• It has been used over 28,000 times
• We have verification of a $100,000 project credited to the app
• Assuming a $30,000 kitchen; based on app usage, we calculated there is close to $50,000 a day using the app in your backyard looking for a kitchen & bath professional

Go to the home page to for links to each app store

The YouTube Channel:

This was the initial “Kitchen & Bath Channel” launched the end of May in 2010.  Our intent was to create a “channel” the homeowner with Internet/TV would use to discover the wide world of kitchen and bath design!  Today it features over 50 videos averaging over 1500 views each month.  Click to visit the channel.  We can use more videos, email for additional information.

Pinterest:

The Kitchen & Bath Channel has about 850 followers and participates in 18 boards in support of our Spotlight Members! We are generating about 1200 click-throughs to the website from Pinterest each month.  Click to Follow!

Twitter:

Did you know that each Spotlight Member who participates in our “Inspiration” pages by sending us project photos and videos get Tweets driving followers to their project?  With close to 3000 followers each retweet has the potential of reaching millions! Click to Follow!

Facebook:

With an audience reach of over 175,000, posted images and videos from our Spotlight Professionals reach a tremendous audience.  Are you posting to our wall? Have you liked us yet?

How Are Consumers Finding Us?

We are all about self-promotion and public relations.  We have a national presence and find our press releases are picked up in major – and not so major markets.  The details are exciting!

• The Kitchen & Bath Channel was the recipient of the Kitchen & Bath Industry Innovation of the Year Award from the SEN Design Group in 2012
• Full page ads in Signature Kitchens & Baths Magazine
• Full page ads in Savannah Home Improvement
• Articles in the Sacramento Bee, Greater Philadelphia Houe & Home Magazine and Savannah Home Improvement, among others
• Press Release statistics
  • Each release is delivered to about 8,000 media outlets
  • Releases are routinely picked up online over 100 outlets including:
    • CBS
    • UPI
    • San Francisco Chronicle
    • Boston Globe
    • Miami Herald
    • Houston Chronicle
    • WCBS – NYC
    • WBBM – Chicago
    • WLS – Chicago
    • KYW-TV – Philadelphia
    • KCNC – Denver
    • And more!

The Kitchen & Bath Channel now offers full public relations programs – whether you need national or local exposure, we can help – email for additional information.

Marketing & Creative Services and Search Engine Optimization:

In partnership with Z promotion & design, the Kitchen & Bath Channel offers full inbound and outbound marketing services, as well as creative services, website design and development and search engine optimization – all from the kitchen & baths industry’s leading Marketing Agency – Click to download a schedule of the more popular services and associated costs.

Help Yourself in 2013!

If you’re not yet a subscriber, you are missing out on the kitchen and bath industry’s only suite of marketing tools that target today’s consumer, and at a price that is returned with a single vanity sale!

If you are a subscriber – thank you!  Please be sure your new profile is up to date and let us know if you are having any problems. phil@kitchenbathchannel.com

Please go to your app store and give the Kitchen & Bath Channel a five-star review!  The more reviews, the better the reviews, the more consumers will download the apps.  Go to the home page to for links to each app store.

You may think that a custom kitchen means custom cabinets, and along with it a hefty price tag. In fact, a custom kitchen is created when the design is customized for the homeowners’ design style and lifestyle, not by the choice of expensive, custom-built cabinetry.

Start by looking around your home – your design style will be evident by the choices you have already made. Are your walls painted in neutral tones, or did you choose a different color for every room in the house? Are your rooms filled with decorative accents and accessories, or does your house convey a more minimalist approach? This design style should be echoed in the choices you make for your kitchen, so that the kitchen style is your style.

If you’ve looked around your home, and just aren’t sure how the decor in your living room translates to your kitchen design style, turn to photos of completed kitchens. Grab a few magazines at the grocery store, browse the Design Ideas & Inspirations, and tear out, bookmark or print out all the kitchens that appeal to you. After a while you’ll realize that there are common themes in the kitchens that you are drawn toward: specific cabinet door styles or finishes, accents such as glass doors or stacked cabinets, or eye-catching focal points such as a stainless steel range hood or a central island. And you’ll know – that’s your style.

The design style for your kitchen, though, is only part of what makes your kitchen customized for you. The other half of the equation is the functionality and flow of the space.

To understand that piece of the puzzle, think about how you use your current kitchen, and how you’d like to use your new kitchen. How does your household approach cooking: reheating? gourmet meals? or something in between? Where do you want to sit for meals: a table? bar seating? for how many? What “bonus items” would really make the kitchen perfect for you: display cabinetry for china and glassware? a desk area? an undercounter beverage refrigerator? a second dishwasher?

A truly “custom” kitchen will match your design style and meet your lifestyle needs, allowing you to cook gourmet meals while your friends and family sit at adjacent barstools, grabbing drinks from the nearby beverage fridge. Or maybe your kitchen makes it easy for you to cook pasta for one child’s soccer team while monitoring your other child who’s completing homework, and even easier to clean up with your double dishwashers. It’s your life, your lifestyle, your custom kitchen.

Alison Freeman is the Owner of Freeman Kitchen/Bath/Home, offering conception-to-installation design services. She believes that a beautiful, “custom” kitchen or bathroom is created through thoughtful and practical design choices that reflect the homeowners design style and lifestyle.

1) Increase your Blogging Frequency – an hour per post

Simply put, blogs drive web traffic.  According to HubSpot, 57% of companies with a blog have acquired a customer from their blog.  In fact, you can take this Kitchen & Bath Channel story to heart.  Last May we posted a blog on the topic of “Kitchen Nooks”  and it still drives traffic to our website.  In the past 30 days a variation of the search term “kitchen nook” was responsible for over 8,500 search engine impression and over 200 visits to our website – that’s 200 more visitors than we would have had without that blog!  An hour a week = a blog a week; an hour a day = a blog a day.

2) Schedule Social Media Posts – 5 minutes or less per…

How long can it take to post a project photo on Facebook or Pinterest?  Less than 5 minutes if you plan.  Social Media planning is the key.  Our process… I have requested project photos from all of our Spotlight Professionals that we can use to promote them on our social media sites.   At predetermined times, usually daily before 8am and after 5pm, I post a few to Pinterest with a “magazine style” three or four word description.  For Facebook, I post a few times a week.  The point is to fit social media posting into your daily routine. Try this for a week and see if it becomes a habit: 1) Get to the office 2) read your email 3) post to social media 4) begin putting out fires.

Is social media even worth it?  We find it effective… in the past 30 days, 30% of all traffic to the Kitchen & Bath Channel is from Pinterest; 80% of referrals are from Pinterest.

3) Email Newsletter Campaign – 30-45 minutes

Every Tuesday around 11am Eastern Time you find yourself reading my emails and hopefully my blog postings.  The schedule and process are all part of our overall marketing strategy.  Our ultimate goal is [obviously] to win your business; to have you click that red join button to become a Spotlight Member.  Our tactics are very effective.  Through our email marketing, we know who clicks through to where and we are able to follow up in a more personal way.  You should be doing the same.

Consider a weekly, monthly or every 6-week schedule of emails linked to your blog postings (already written – see #1 above).  For example, in each newsletter, link to a blog about kitchens, and another about bathrooms – based on who clicks to which article, you can follow up with a different offer… or approach.

We live in an amazing age (corny, I know), where the seller’s ability to communicate to a potential client on a very personal level has never been more possible… take advantage of the tools and technology at your fingertips – literally!  Carve out the time to cultivate the lead to make the sale… your future depends on it!

Need help?  As always we are available.

By now, almost every small to mid-sized Kitchen & Bath professional has dealt with the overwhelming world of today’s Internet and mobile device-based marketing options.  Personally, I have been struggling to make sense out of it all for years.  Observing the buying habits of my own adult children jarred me into the realization of just how important it is to tap into today’s shoppers… that why we started The Kitchen & Bath Channel 3 years ago.

The industry’s buying groups, trade associations, business roundtables and the like exist to strengthen the individual by banding together to accomplish as a group, what we cannot (or will not) as individuals.  The Kitchen & Bath Channel follows the same model – it puts the power of the group to work to generate leads from the mobile, social and online universe.  After the significant investment of resources on our part to create an effective infrastructure, we ask the individual for a small investment in order to accomplish what none of us could have done alone.

For example, although my own personal website has been in existence longer than most others in the country, my Kitchen & Bath Channel profile page is often found ahead of it in search results because of the Kitchen & Bath Channel’s marketing and SEO structure.   I will also go on record to tell you that I sold a $100,000+ project to a couple who found my showroom using the app.  My personal examples should illustrate how vital it is that we, as Kitchen & Bath Professionals in 2013, take advantage of every possible opportunity to be found in the social, online and mobile arenas.

With lots of us working in tandem as The Kitchen & Bath Channel, we have the resources to become the leading source for consumers to find you as a professional.  We improve our members’ SEO by promoting them on a rotating basis on today’s most popular social media sites.  The more of us there are, the more The Kitchen & Bath Channel can invest in keeping abreast of the ever-changing world of online, social and mobile marketing options.  We currently have several hundred believing in the power of the group, but we need to leverage it into a group of thousands to get to the next level.  Help us get there… Join if you are not already a member… Get your friends on board… Talk to other professionals in allied trades….help yourself by getting more members into The Kitchen & Bath Channel!

For every new member you send us, we will rebate your membership by 20%.  Get five and you have a free membership.

Here’s how it works…

• Join annually @ $400/year
• For each person that names you as the reason they also joined (annually @ $400/year), you will receive a 20% refund to your credit card (up to the full cost of membership)
• Not valid on monthly subscriptions
• Both parties must email/call (919-932-4600) us to verify participation

I am available to talk with you, professional to professional – 919-812-9547 or max@KitchenBathChannel.com

Thanks,

Max Isley, CMKBD

As a marketer, I found that although the industry is feeling better about the prospects for 2013 and are ready to spend some money to generate leads, they have found that during the past 3-4 years marketing has changed.  Today’s kitchen and bath professional is scared… overwhelmed… frozen with the fear of investing incorrectly… so this week consider these three tips to efficient and effective marketing your kitchen & bath business in 2013.

1 – Outbound Marketing:  this is the type of marketing and advertising you are used to… reaching out to your potential clients through mass media.

• My recommendation is to invest in Broadcast and/or Cable TV.  Despite all the evidence of program shifting, there are ways around it and this is still the most effective way to reach a large audience to let them know about you and your services.
• Consider supplemental spending on regularly scheduled email marketing, as well.  After all, you’re reading this…

2 – Inbound Marketing: this is primarily online, social and mobile marketing… potential clients are looking for you – they are ready to begin the buying process and need to find you!

• As a client told me, “if I was willing to invest marketing dollars in the yellow pages 10-15 years ago, and today’s yellow pages is the internet, I need to be willing to invest marketing dollars in being found on the internet.”  Consider video ads as part of a cable or TV buy, Facebook to reach specific people, an SEO campaign to ensue your site is working for you, joining the Kitchen & Bath Channel to drive online and mobile customers and the investment of time to maintain your social media presence.

3 – Photography: The absolute best marketing investment you can make, bar none, is PROFESSIONAL photography of your projects.  Unlike us amateurs, professionals have lights, an eye for angles, a vision for props and the ability to bring your proudest projects to life!  Once you have the photography they will sell your capabilities throughout your inbound and outbound marketing venues… create TV commercials, YouTube videos, Facebook postings, showroom slideshows, Pinterest boards… the list goes on and on.

• Here are links to two exceptional architectural photographs.  Steven Paul Whitsitt Photography and Chipper Hatter Photography – both travel the country to shoot projects like yours.

Of course every showroom, every business, every professional and every market is different, requiring a custom marketing plan to fit your unique goals.  The “rules of thumb” listed above are a beginning, but just as you provide expertise to the DIYer, so do professional marketers provide expertise to you.

As, always… need help?  Contact us.