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The Kitchen & Bath Channel is an expanding suite of marketing tools for the Kitchen & Bath and Remodeling Professionals, while simultaneously a suite of research and education tools for the homeowner.
The Kitchen & Bath Channel currently consists of a YouTube Channel, a Facebook page, a Twitter feed, a research-based website directory and Smart Phone apps for the iPhone, Android and BlackBerry platforms.
We understand the technology, we know how to market for the kitchen and bath professional, we have absorbed the cost of development and our business model is to provide kitchen and bath professionals access to all of it – as it changes. We will keep up with the changes, the technology and the best practices so you don’t have to. You concentrate on design, we’ll concentrate on driving customers to your business!
In fact, this new website was designed to offer you additional SEO support. As a subscriber, you receive a full profile page that is fully searchable by Google and other search engines, in the same way your Facebook and LinkedIn profiles are searched. Your [Platinum/Spotlight] profile can include up to a 300 word description of your company, your logo, images, videos, links back to your website, Facebook page, twitter account, blog postings and more – all in an effort to make you more visible to your customer.
You Can Expect:
We have found that when a Spotlight Professional Member has a completed profile, there is very little need for the homeowner/visitor to click-through to your actual website, as the profile page acts as a secondary (and in some cases, primary) website. A complete profile page contains a company description, contact information, links to social media sites, project photos and videos, directions to the business and more. Therefore, as with your current website, a client telling you they found you on the internet could very well be from the Kitchen & Bath Channel. Visits to your Kitchen & Bath Channel profile page (stats available through individual arrangement) are your best indicator of your return on investment.
The Kitchen & Bath Channel Spotlight member profile is designed to be indexed by all major search engines. The company description section provides ample space to describe your business featuring the keywords and keyphrases by which you want to be found. in many cases Spotlight Professional Members’ profile pages are ranked higher than their primary sites.
In addition, as a highly ranked site itself, The Kitchen & Bath Channel provides a quality backlink to your primary site.
The Kitchen & Bath Channel operates active Facebook, Pinterest, Twitter, YouTube and Google+ accounts. Spotlight Members are welcome and encouraged to send us quality project photos and videos to post on their behalf on these sites t to help drive traffic to the Kitchen & Bath Channel site and their profile page. These postings have been responsible for hundreds of visits to individual profile pages.
Once your join the Kitchen & Bath Channel, provide us a steady diet of project photos and videos, blog articles and maintain your profile (or ask us to do it)- swapping out pictures, freshening the description, etc.
The apps were originally developed specifically for consumers to use while out shopping. The concept (and we have all experienced it) is that a consumer is leaving a competitor’s showroom or big box store a bit frustrated that the meeting didn’t go as planned. The customer is more than ready to buy — in the buying mode, as they say — they just don’t know where to go. Using the app and its geo-location map, they find all the kitchen and bath pros within a 50 mile radius — choose you (as a subscriber, you are highlighted on the map), stop by your showroom and become your newest client!
The apps have grown and developed to include searches by zip code, products you carry, rooms you will (or will not) remodel, your professional expertise, your appellations and accreditations and more. But, only our Spotlight and Featured subscribers have the ability to be included in the searches by products, rooms, professional expertise and accreditations. These categories are selected when your complete your profile.
The Kitchen & Bath Channel was designed by industry marketing and design professionals explicitly as a way to help the kitchen and bath professional market themselves to the consumer utilizing the latest technologies AND at an affordable cost.
We do not rate or judge you, your abilities or capabilities. We simply provide multiple platforms from which you can market yourself to the consumer. We consider it a level playing field utilizing the latest technologies and providing you access at different price points.
The Kitchen & Bath Channel is an industry specific research tool for consumers, where our subscribers stand out from their competitors. It is like ALWAYS being first on a Google page at a fraction of the cost.
According to Flurry.com, a company that measures app usage, reported that we now spend more time each day with apps than we do with web browsers.
Plus, the Kitchen & Bath Channel is exclusive to independent kitchen and bath professionals – you will not find listings for the big boxes on the Kitchen & Bath Channel app or website – so you are not competing with them for position.
The Kitchen & Bath Channel directory includes over 15,000 Kitchen & Bath and Remodeling industry professionals with free listings. To stand out and receive additional benefits, a subscription is recommended. The chart below outlines the benefits for Featured and Spotlight Subscribers, as of today.
|Benefits of Web and App Listing||FREE||FEATURED||SPOTLIGHT|
|GeoLocated on the App||X||X||X|
|Contact Name — Hyperlinked to “add to contacts” (app only)||X||X|
|Address — Hyperlinked to Google Maps for Directions||X||X|
|Phone Number — Hyperlinked to auto dial features (app only)||X||X|
|Email — Hyperlinked to email the subscriber||X||X|
|Website — Hyperlinked to browser||X||X|
|Categorize and be Found by Accreditations & Appellations||X||X|
|Categorize and be Found by Products you Carry||X||X|
|Categorize and be Found by Rooms you Remodel||X||X|
|Categorize and be Found by your Professional Expertise||X||X|
|Media — Images and Videos with your Profile||X|
|Featured Content on the Website||X|
|Tweets Promoting your Business||X|
|Consumer Leads from the Website||X|
|Unique SEO-Friendly Profile Page||X||X|
Our mission is to keep up with the latest technologies and marketing trends and be able to offer them to the kitchen and bath industry as part of the Kitchen & Bath Channel suite of marketing tools. The best way to keep up with us is via your subscription, but short of that – email us to receive our emails @ firstname.lastname@example.org
The Kitchen & Bath Channel has kicked off a multi-tiered campaign that reduces dependencies on any one medium.
And we have been featured in hundreds of websites including the online versions of:
We consistently place full page ads in Signature Kitchens & Baths magazine, and have been in USA Today’s Home magazine.
We are hearing some early positive feedback from homeowners and will continue collecting this feedback to improve their buying experience!
Those who download the app will do so because they are in the market to remodel their kitchen or bathroom, in the same way they currently purchase a design magazine, search the internet, etc.
The app was designed to provide guidance to the homeowner looking for a local professional.
Our statistics show that the apps are used an average of 175 times each day. The industry assumes that the average homeowner remodels a kitchen or bath every 7 years. That’s 3 lifetimes in technology, so we would expect a homeowner to download the app once, and use it only a few times before finding you – the perfect professional for the job!
It is $300 annually for a Featured Subscription ($30/month if you opt to subscribe monthly) and $400 annually ($40/month if you opt to subscribe monthly) for a Spotlight Subscription. Subscriptions are priced at very affordable rates for a couple of reasons:
Many retailers are willing pay more than $400/lead for the early research stages of the buying cycle. Our app and search tools are geared to help homeowners find the best sources, provide impactful information to them narrow their choices and to search the app while in motion to buy! With your investment of $300 or $400 a year, one vanity sale more than recoups your investment.
Consider the following statistics. We found that there is a potential market of over $ 380 million in kitchen and bath remodeling business using the apps.
With over $ 1.3 million dollars of potential business using the app each week in your backyard, can you afford NOT to be found on The Kitchen & Bath Channel?
We can also point to a $100,000 project that is directly attributable to the Kitchen & Bath Channel App, as well as a number of showroom visits.
Yes. As we continue to improve our current products and add to the suite of marketing tools, subscription rates will increase. Our last increase was May 1, 2012. However, when you sign up at the current annual rate, you are locked in at that rate.
We may also offer “add-ons” at additional costs.
The Kitchen & Bath Channel is a joint venture of Max Isley, CMKBD of Hampton Kitchens (Raleigh, NC) and Philip Zaleon of Z promotion & design.
Max has been in the kitchen and bath business for close to 40 years and is an award-winning designer and owner of Hampton Kitchens of Raleigh Inc. since 1974. Max is a Licensed General Contractor, a Certified DuPont Corian fabricator and he earned the prestigious appellation: Certified Master Kitchen & Bath Designer (CMKBD) in 1981. To his credit he was named one of the top 50 remodeling firms in the US by Remodeling Magazine, has appeared on the cover of Remodeling Magazine, and has been a design judge for both NKBA and NAHB contests.
In addition to his design work, Max is an International speaker, consultant, educator and business coach, a former member of the NKBA National Board of Directors and Executive Committee, Advisory Board of College of Human Ecology, East Carolina University, NC. He is currently a member of the Advisory Board of Living Arts College, School of Communication Arts, Raleigh, NC, Advisor for the Center for Accessible Housing, School of Design at NC State University, Raleigh, NC.
Phil is the founder and president of Z promotion & design, Inc. – a full service integrated marketing and creative agency focusing on providing services to the Kitchen & Bath industry. Prior to founding Z promotion & design in 1996, Phil held the position of Vice President of Research & Development for a technology-based communications firm. In addition, Phil is an international award-winning designer and producer/director who spent over 12 years in the television industry.
Phil is a contributing writer to Kitchen & Bath Design News and NKBA Magazine, as well as the Chapter Representative for the Eastern Carolinas Chapter of NKBA. He is an industry speaker on marketing and advertising, as well as Internet marketing topics and the author of industry marketing primer “A is for Advertising B is for Branding”.
Z promotion & design is a marketing, advertising and creative services vendor to the SEN Design Group (since 2001), an affiliate partner of Buying Group Services and a former member of KCMA.
The investment in the Kitchen & Bath Channel’s YouTube Channel, Website and Smart Phone Apps have been made, all three marketing tools exist and will not go away. Consumers will always be able to download the apps, visit the website and YouTube Channel.
In fact, The Kitchen & Bath Channel is continually reinvesting in updates, upgrades and newer technologies. Our commitment is to transform the latest technologies into marketing tools for the kitchen and bath professional; providing access and integration at an affordable rate.
The purpose of the Kitchen & Bath Channel is to link homeowners with kitchen & bath professionals. We accomplish this using online, mobile and social marketing strategies. While your first instinct is to listen for the visitor to say “I found you on the Kitchen & Bath Channel”, the more appropriate response is “I found you online”.
With over 10,000 visitors a month, Kitchen & Bath Channel Spotlight Members are being found by homeowners searching for professionals through SEO, social networking and geo-location. Our members’ profiles are often listed higher than their primary websites and social media sites, such as Pinterest drive hundreds of visitors.
The Kitchen & Bath Channel’s directory of professionals is based on readily available industry lists that were spot-checked for accuracy. Since every kitchen and bath professional is entitled to a free listing, we expect the directory to continue to grow exponentially.
As you subscribe to a Featured or Spotlight level, your free listing is deleted.
“My staff has been telling me we need to find a way to reach ‘generation y’ to help secure the future of the business. When I found out about The Kitchen & Bath Channel we were quick to subscribe – the concept is great and the cost is far below other more ‘tried and true’ methods that are no longer reaching buyers. In addition to the smart phone app, they are adding to our online presence with Tweets, inclusion in a comprehensive web directory and other innovations. The Kitchen & Bath Channel is helping us market with the latest technology … so I don’t have to keep up with it!”
Gehman Design Remodeling