Marketing your kitchen and bath showroom is not as easy as it used to be. There was a time Yellow Page ads and referrals were all you needed to successfully market your showroom – those days are gone. Today you have dozens of new opportunities and options, many of which you barely understand but today’s shoppers use religiously!
These professional marketing tips, provided by industry marketing experts will help you in your efforts to market, advertise and brand your showroom. If you are looking for specific help for your showroom, or want to ask a question – please contact us by using the form or contact information to the left.
We’ve come a long way in the past 100 years. We are more sophisticated… technologically advanced… smarter… or so we think. Well, think again. You know, we still advertise like we did 100 years ago, perhaps even 200 years ago. But,view »
SEO (Search Engine Optimization) is the 21st century’s full-page, full-color Yellow Page ad. By that I mean that back in the day, a full-page, full-color ad in the Yellow Pages pretty much assured great placement in the book and increasedview »
At the recent buying group conferences I attended, one of the primary topics of conversation was SEO – yes, Search Engine Optimization! As a known commodity and trusted industry marketer, my opinion was sought – What did I think aboutview »
The past few weeks have been a whirlwind of travel for me – St. Louis for the BKBG Conference, then onto Minneapolis for the SEN Design Group Conference. These two organizations are the kitchen and bath industry’s only buying groups.view »
As you read this week’s email and blog posting, I’ll be on my drive from Chapel Hill to St. Louis for the annual BKBG Conference. Yes, you read correctly, I am making the (according to Google Maps) 11 hour andview »
During the past few years, kitchen and bath showroom owners have slashed marketing budgets, put a hold on advertising and have retreated to the antiquated justification “I don’t need to market; I get all my clients from referrals” – butview »
If you’re a regular reader of my blog, you know that I hammer home the concept of integrated marketing. While the kitchen and bath industry has embraced inbound marketing, they have accepted it to the displacement of traditional (outbound) tactics.view »
During the summer heat, kitchen and bath showrooms typically slow down as people are entertaining the kids home from school and spending time gardening and vacationing. It makes it an opportune time to think about marketing. What’s working… what’s notview »
This week I am syncing a couple of articles I recently read about blogging more effectively. One of the articles attributed a shocking stat to HubSpot – companies that blog receive 55% more visitors than those that don’t. If you’review »
In my 15+ years marketing for the kitchen & bath industry, I have learned that our primary target market is female, age 35+. Sure, some of you are pursuing and working with the Millennials (ages 25-34) and some are gearingview »