Marketing your kitchen and bath showroom is not as easy as it used to be. There was a time Yellow Page ads and referrals were all you needed to successfully market your showroom – those days are gone. Today you have dozens of new opportunities and options, many of which you barely understand but today’s shoppers use religiously!
These professional marketing tips, provided by industry marketing experts will help you in your efforts to market, advertise and brand your showroom. If you are looking for specific help for your showroom, or want to ask a question – please contact us by using the form or contact information to the left.
I recently presented to the GA/SC Coastal Chapter of the NKBA on the topic of using technology to influence shoppers at the moment they are making their buying decisions. The talk focuses on how laptops, tablets and smartphones have changedview »
It’s spring! Flowers and trees are blooming, pollen is aggravating allergies and the home show circuit is in high gear for many. But some kitchen and bath professionals refuse to participate. They tell me that when you combine all theview »
A recently published article in Professional Remodeler validated what I have been saying years – it takes an integrated approach to successfully market your kitchen and bath design and remodeling business. It’s nice ego boost that the industry has caughtview »
Engage! By now, we all have social media sites – at least a Facebook page and probably Houzz – but do these social sites sit there gathering dust? While active social sites enhance your digital brand, inactive sites can hurtview »
This guest post was provided by Jemar Ugale, an SEO at the digital marketing agency Powered by Search. You can follow him on Twitter and Google+ Local search is a pretty big deal, especially for industries like home improvement — businesses that provide serviceview »
I’ll begin with a disclaimer –There are as many SEO recommendations as there are “experts”. But after a few hours of research, I arrived at 4 widely recommended tactics. Surprisingly, each one correlates to a benefit of Spotlight Membership inview »
We’ve come a long way in the past 100 years. We are more sophisticated… technologically advanced… smarter… or so we think. Well, think again. You know, we still advertise like we did 100 years ago, perhaps even 200 years ago. But,view »
SEO (Search Engine Optimization) is the 21st century’s full-page, full-color Yellow Page ad. By that I mean that back in the day, a full-page, full-color ad in the Yellow Pages pretty much assured great placement in the book and increasedview »
At the recent buying group conferences I attended, one of the primary topics of conversation was SEO – yes, Search Engine Optimization! As a known commodity and trusted industry marketer, my opinion was sought – What did I think aboutview »
The past few weeks have been a whirlwind of travel for me – St. Louis for the BKBG Conference, then onto Minneapolis for the SEN Design Group Conference. These two organizations are the kitchen and bath industry’s only buying groups.view »