Kitchen & Bath Professional Marketing Services

Marketing to today’s customer is not like it once was – consumers are no longer on the outside waiting for your message, they are on the inside searching you out. And with all the opportunities, new and traditional, do you have the time, the knowledge and the bandwidth to put together the right plan for your business?  The marketing avenues listed on the graphic only scratch the surface!

Your presence on the Kitchen & Bath Channel is just one of the ways you should be marketing yourself to today’s consumer.  Each showroom, studio or individual kitchen and bath professional should have a personal, unique marketing plan that fits your particular business.

Individuality is key to your success.  Customize your marketing plan to your community, your target market, your budget, your growth plans and even your exit strategy.  To help get your marketing and advertising plans in order, The Kitchen & Bath Channel offers a number of ancillary services through our relationship with Z promotion & design and other vendor partners.

• Website Design and Development – Customized websites designed to reflect your individual brand.  We will match the platform, technology and function of your site to your business plans and goals.
• Search Engine Optimization (SEO) – A quality website is just the beginning; we can help optimize your site to the latest search engine recommendations.
• Search Engine Marketing (SEM) – Reaching your customers through paid ads on Google, Facebook and other websites and portals is a great way to drive traffic to your website.
• Integrated Marketing & Advertising Plans – Let us help you plan your marketing in a logical and comprehensive manner considering traditional, as well as new media sources, along with home shows and showroom events.  We can take the guesswork out of marketing and coordinate your efforts to get the greatest returns on your investment.
• Media Buying – Buying advertising time on radio, TV, cable and even magazines and newspapers is not as easy as letting your advertising rep plan for you.  You need a knowledgeable advocate working for you.  The Kitchen & Bath Channel is that advocate.
• Branding – Consumers are buying YOU, not the products you carry.  Therefore, you need a brand of your own – a recognizable and consistent logo, look and message that defines you to consumers in your market.  You can be as recognizable in your own market as Coca Cola is internationally.
• Graphic Design – Collateral materials help disseminate your brand to your community.  Whether you need brochures, business cards, post card, door hangers, pamphlets, sales folders, information sheets or more, we can help get the right piece in your customers’ hands to help you close the sale.
• Direct Mail Campaigns – Still an industry fixture, direct mail, done correctly, can drive traffic and help establish your brand.  The Kitchen & Bath Channel can create and fulfill your direct mail.
• Social Media Campaigns – It seems that every day there is a new social media site online that needs your attention – or is there?  The Kitchen & Bath Channel can help you navigate this complex aspect of your integrated marketing program.  In addition, we can help with the set up and maintenance of your sites, as well as drive traffic to them.
• Video Production – Video is experiencing resurgence thanks to YouTube and the explosion of cable, online and mobile channels – and it should be a part of your marketing plan.  From broadcast quality commercials, to longer educational videos to showroom presentations, the Kitchen & Bath Channel can get you on video and online.
• Public Relations – Whether your company does business locally, nationally or internationally, a quality public relations program can help market your company and your products.  And, in today’s web-based, social media centric environment, getting press on the web helps drive traffic and improve your search engine rankings.
• Custom Consulting Sessions – Every business has its own goals, plans and personality.  Your marketing tactics, strategies and campaigns should reflect that individuality.  Our marketing experts can help you determine what works best for you in a series of custom consulting sessions.

Please complete the form to your left if we can help with your marketing, advertising and creative services plans.